While sales metrics are a key indicator of your trade show marketing success, it’s important to consider all of your non-sales objectives as well. Fortunately, return on objective calculations are mostly empirical and, depending on the objective, can be measured right after the event. Start by determining and gaining internal alignment on clearly measurable goals. […]
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Whether you’re a small business owner or part of a large-scale enterprise, data analytics is critical to your success. Without it, you can miss out on financial gains and operational efficiencies. Data analysis can also help you identify new business opportunities. It is important to understand how to use business analytics and to recognize when […]
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The World Travel Market is one of the most significant business-to-business events in the travel industry. With over 5,000 international exhibitors and more than 50,000 travel trade professionals, the event is a unique opportunity for travel industry professionals from all over the world to meet and exchange ideas. It has many different business-to-business activities, including […]
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