A strong online presence is vital for any business. Not only does it enable potential customers to find your company, but also gives you a place to tell your brand story. However, building a powerful online presence on your own can be daunting. That is why it is essential to understand, monitor and continuously enhance […]
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There are five elements of an effective brand strategy: consistency, differentiation, positioning, and customer satisfaction. A well-crafted brand strategy will include all of these elements and more. To begin, let’s explore what these elements look like. Using these elements together will create a compelling brand story. For example, consider a large box retailer that was […]
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The marketing operations suite from BrandMaker empowers marketers to lead confidently, increase revenue contribution, and accelerate time-to-market. BrandMaker’s integrated marketing operations suite includes planning, budgeting, work management, and analytics for a holistic view of your marketing efforts. It offers real-time reporting to help your marketing team optimize campaign performance and maximize ROI. It’s a powerful […]
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How to promote your brand is essential to keep your business on top of the mind of potential customers. Every niche has hundreds of brands competing for the same market. By creating a solid marketing strategy and providing high-quality services, you can set yourself apart from your competitors. Listed below are some ways to make […]
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When choosing the best branding agencies, you should always start with research and strategy. Mechanica, a branding agency based in New England, prides itself on focusing on the human side of business. Ruckus Marketing, a New York-based branding agency, focuses on branding, content creation, and brand engagement. Its work is both creative and strategic. Here […]
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Brand identity is the overall character of a business. It is what the business stands for in the eyes of the customer. Although the term brand originally referred to a cattle rancher’s mark, the term has expanded to include more than just a name or symbol. In business today, brand identity is extremely important to […]
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A sustainable branding agency can help you create a lasting brand identity for your company. Branding is a critical issue for businesses today, and an agency that supports sustainability and social causes can provide valuable insight into the ways to best achieve this goal. It’s important to find an agency with strong research and a […]
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