Understanding and Managing Currency Risk in Trade Capital

Understanding and Managing Currency Risk in Trade Capital

Companies operating globally often face currency risks when importing and exporting, which can increase costs while decreasing revenues based on changes to one currency relative to another. Businesses can utilize various strategies to successfully mitigate risk. A combination of natural hedging, financial instruments, diversification and strategic planning may help manage risks and enhance performance. Transaction […]

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How to Measure the ROI of Your Trade Show Marketing

How to Measure the ROI of Your Trade Show Marketing

While sales metrics are a key indicator of your trade show marketing success, it’s important to consider all of your non-sales objectives as well. Fortunately, return on objective calculations are mostly empirical and, depending on the objective, can be measured right after the event. Start by determining and gaining internal alignment on clearly measurable goals. […]

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