While sales metrics are a key indicator of your trade show marketing success, it’s important to consider all of your non-sales objectives as well. Fortunately, return on objective calculations are mostly empirical and, depending on the objective, can be measured right after the event. Start by determining and gaining internal alignment on clearly measurable goals. […]
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Whether you’re a small business owner or part of a large-scale enterprise, data analytics is critical to your success. Without it, you can miss out on financial gains and operational efficiencies. Data analysis can also help you identify new business opportunities. It is important to understand how to use business analytics and to recognize when […]
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Preparing your business for a crisis starts with having a plan in place; that way, when an incident does arise, you can respond swiftly to minimize damage and bring your organization back on track quickly. Create a crisis management plan by identifying all potential crises and their resulting impacts, then structuring your action plan as […]
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