If you’re looking for new ideas and techniques to bring to your marketing strategy, you’ve probably heard about the Inbound Marketing Conference. Chief marketing officers are at the center of this conference, because they’re in charge of implementing some of the biggest initiatives of the year. These include complying with the new EU data protection laws, integrating account-based marketing tactics, and figuring out the impact of AI and voice search. In short, the CEO agenda reflects the latest trends in the digital marketing space.
While the conference is for marketing professionals from all over the world, there are some specific topics that may be especially relevant for you. For example, GDPR regulations and generating leads through content marketing are hot topics at this year’s Inbound 13 conference. The event also featured an on-site concert, an abundance of networking opportunities, and the hashtag #Inbound13 trended on Twitter for much of the week. Attending an inbound marketing conference will boost your skills and improve your bottom line.
While attending an inbound marketing conference, employees should make notes and record everything they’ve learned. These notes should be presented back to the company, and you can break them up into presentations for your colleagues. Remember, the goal is to provide all employees in the company with new ideas and tactics. For that, you should prepare your employees for the conference by preparing a few hours before the event. A small delegation will allow them to form connections and learn from the speakers.
A keynote address from renowned marketing expert Seth Godin at the Inbound 13 conference aligned with HubSpot’s advice that you market to humans and not to robots. During his presentation, Godin explained that it is more important to create content that people will actually read than to get the next tweet out. Without a strong product or great customer service, inbound marketing is just noise. If it doesn’t improve the customer experience, your efforts are worthless.
The Inbound conference features a lineup of world-famous keynote speakers. Seth Godin, Arianna Huffington, Scott Harrison, Nate Silver, and the HubSpot founders are just a few of the many names presenting at the event. A diverse panel of industry thought leaders will also be present at the conference, including Rand Fishkin, Ann Handley, and Nancy Duarte. OneRepublic will perform live at the conference.
At the top marketing conferences, attendees will learn about cutting-edge digital marketing trends and networking opportunities. These conferences also feature top speakers, including Deepak Chopra, Chimamanda Ngozi Adichie, Joanna Gaines, and Tara Westover. A list of speakers and topics ensures that attendees won’t miss out on the most insightful sessions. You’ll have a chance to network with other entrepreneurs and learn how to improve your online marketing strategy.
In addition to the keynote speaker, attendees can benefit from the hundreds of breakout sessions and expert presentations at the conference. In addition to learning how to improve the use of Marketo, attendees can also learn about KPIs, aligning marketing with sales, and more. The diverse lineup of speakers makes it difficult to pick one favorite speaker. Some of the keynote speakers include SAP CEO Bill McDermott and Olympic gold medalist Lindsy Vonn. And for social media marketing, Jamie Foxx and Olympic skier Lindsy Vonn will give talks at the Social Media Marketing Conference. Assuming that this is the future of marketing, the Social Media Marketing Conference promises to be an important meeting for marketers in 2020.