There are five elements of an effective brand strategy: consistency, differentiation, positioning, and customer satisfaction. A well-crafted brand strategy will include all of these elements and more. To begin, let’s explore what these elements look like. Using these elements together will create a compelling brand story. For example, consider a large box retailer that was […]
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So, what exactly is a business scandal? These are instances of unethical behavior within a company, such as an insolvent bank. Recent cases of corporate collapse involve the false or improper accounting of company finances. Notable examples include: major job losses, being nationalized, and requiring a non-market loan from the government. The impact of business […]
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