A business plan is an important document that provides the blueprint for the future success of a company. Creating one can help companies decide where to focus their growth and expansion, develop strategies for responding to changing markets, track ongoing projects, and set goals. Creating a plan can also help established business owners enter a […]
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Hosting a Virtual Event can offer numerous benefits to the business. By eliminating the logistical issues that often hinder an in-person event, participants can take advantage of a broader audience and attract a greater number of registrants. Additionally, virtual events can signal a greater level of interest in sponsors and exhibitors. By offering participants the […]
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What is E-business? This broad term encompasses many different types of businesses. From online retailing to the development of extranets, companies use electronic networks to streamline and automate their business processes. Examples of e-business include electronic procurement and e-commerce. In the current context, e-business is the process of buying and selling products and services. In […]
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There are five elements of an effective brand strategy: consistency, differentiation, positioning, and customer satisfaction. A well-crafted brand strategy will include all of these elements and more. To begin, let’s explore what these elements look like. Using these elements together will create a compelling brand story. For example, consider a large box retailer that was […]
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So, what exactly is a business scandal? These are instances of unethical behavior within a company, such as an insolvent bank. Recent cases of corporate collapse involve the false or improper accounting of company finances. Notable examples include: major job losses, being nationalized, and requiring a non-market loan from the government. The impact of business […]
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