The Role of Entrepreneurial Orientation in Business Model Innovation
Entrepreneurial Orientation (EO) is an essential factor that positively influences entrepreneurial performance; however, its effect can only be felt via business model innovation. This study investigates the underlying mechanism by studying 288 new entrepreneurial enterprises. Results demonstrate that business model innovation fully mediates between entrepreneurial orientation (EO) and performance; with market orientation acting to moderate […]
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Effective Techniques for Closing Sales Deals
Prospects will sometimes drag their feet or take too long to make up their mind; but, although this is infuriating, it must not cause us to despair of ever getting to the end. Many closing techniques are available to a salesperson that will help you close more sales, gain more revenue and grow your business, […]
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The Psychology of Consumer Decision Making
Understanding consumer psychology informs successful business because it allows companies to better align their marketing and selling activities with what consumers want and are willing to part with their money for. Here are five important steps consumers go through while they decide what to purchase. We will examine each of these five steps: problem recognition, […]
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Trade Show Booth Design Trends
Design trends can propel you to the head of the pack, helping you cut through fierce competition and say something bold in a world that is packed with noise. Trends are not about fashions that will soon come and go, rather they speak to much bigger shifts in consumer evolution and technological waves. Bold graphics […]
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Auditing in the Digital Age – Leveraging Big Data and Analytics
Technology is changing auditing. Knowing what changes are happening helps those who audit serve their customers better and work faster. Tools for data analytics help auditors to go through a lot of data and transactions quickly looking for patterns, exceptions and risks as well as to reduce errors by automating manual entry and reconciliation processes. […]
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The Psychology of Pricing: Strategies to Optimize Sales
Pricing psychology refers to a collection of techniques businesses employ to influence customers’ purchasing decisions. This could involve anything from avoiding round numbers (e.g. prices ending in.99) to taking advantage of price bundling strategies. Pricing psychology can be an effective tool to drive sales while aligning with long-term goals and values. Psychological Pricing Persuading consumers […]
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Trade Show Technology Trends: What’s New in 2024
Trade shows have long been a cornerstone of the business world, offering companies a platform to showcase their products, network with industry peers, and stay updated on the latest trends and innovations. As we step into 2024, the trade show landscape is evolving rapidly, driven by technological advancements that are revolutionizing how exhibitors and attendees […]
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Brand Positioning Strategies for Setting Your Business Apart From Competitors
Have you ever selected a restaurant or service provider due to their exceptional customer service? Or perhaps when needing photocopies you don’t ask Google but rather “Xerox?” Brand positioning strategies allow companies to exert greater control over how consumers perceive them and differentiate themselves from rival businesses. Here are some essential guidelines for creating an […]
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Building a Strong Brand Identity – Tips For Startups
Establishing a strong brand identity for startup businesses is vital. Doing so offers numerous advantages, including creating a positive impression of their business, increasing customer loyalty and driving sales growth. Customers tend to gravitate toward brands that reflect their beliefs and lifestyle, such as Nike or Patagonia, which explains their incredible success. 1. Create a […]
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The Evolving Role of HR in the Digital Age
Human resources (HR) has transitioned from compliance-focused support for employees, to helping support an organization and its workforce as a whole. To do this effectively requires HR using technology to fulfill many transactional functions for multi-generational workforces. Attracting top talent requires taking advantage of technological innovations, cultivating an employee-centric environment and nurturing a culture of […]
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