A sustainable branding agency can help you create a lasting brand identity for your company. Branding is a critical issue for businesses today, and an agency that supports sustainability and social causes can provide valuable insight into the ways to best achieve this goal. It’s important to find an agency with strong research and a commitment to sustainability. The agency will work with you to identify the right strategy and design your brand around that purpose, so that it engages your target audience.
To become a Sustainable Brands member, join the Global Community of Sustainable Brands. This community was formed in 2006 and aims to inspire, engage, and equip practitioners around the world to align business and society and create positive impact. Sustainable Brands requires a different way of thinking and a new set of skills and collaborators. It is essential to understand the implications of changing the rules of branding. This agency will help you create a sustainable and authentic brand that aligns your business with society.
A sustainability brand is more credible if it solves key socio-ecological problems associated with a product. Its credibility depends on tying sustainability to the core business, working with trusted partners, and using independent third-party labels such as Bio or MSC. A high degree of transparency is also important. A sustainable branding agency should be transparent and provide detailed information about their work. It should also share data and metrics with its clients and provide a transparent platform.
When selecting a sustainable branding agency, make sure they are experienced in creating a sustainable brand. Not only do they have experience in creating green brands, but they also have experience with social issues. For example, if you sell products that have a high carbon footprint, you might want to hire an agency that focuses on this topic. A sustainability brand needs to communicate a clear message that reflects your values in a credible manner. The brand positioning is more authentic when the company has partnered with a nonprofit.
Another company with experience in creating sustainable brands is ADinfinitum, which bills itself as a “Healthy Lifestyle Agency.” Their process includes a brandscape development to help create a “brandscape” for your company. Crosby Marketing, for example, is committed to ensuring that its clients are making a difference in the world. Its Principal, John Harris, has been recognized as a member of the Environmental Leader Magazine.
Another firm that specializes in eco-branding, EnviroMedia, produces award-winning campaigns aimed at improving public health, environmental protection, and safety. EnviroMedia has a strong reputation for creating engaging and innovative campaigns that help green brands resonate with consumers. In addition to the award-winning EnviroMedia team, Jacquelyn Ottman, an eco-branding thought leader, has helped many brands successfully incorporate sustainability into their brand image.
